傑出校友訪問計劃

開幕禮暨專題講座【新科技對傳媒及企業品牌的挑戰與機遇】（ 廣東話 *提供英語即時傳譯）
Opening Ceremony cum Keynote Speech – “The Challenges and Opportunities to Media and Brands Brought by Technologies”（ Cantonese *Simultaneous Interpretation to English available）

 20 Oct 2021（星期三 WED）
 4:30pm–6:00pm
 大學行政樓祖堯堂 Cho Yiu Conference Hall, University Administration Building
 陳早標校友、莊偉茵校友、魯庭暉校友
Alumnus Eric Chan Cho-biu, Alumna Quince Chong Wai-yan, Alumnus Lo Ting-fai, Lofai

【講座內容】
三位校友將分享各種新科技及新興網上媒體如何為他們所身處的傳媒行業—報章雜誌、企業傳訊、電視—帶來的挑戰，而他們又如何從中找到新機遇。

【Summary】
The three alumni will share on how new technologies and digital media affect and challenge the work they do – newspaper and magazine, corporate communications and television – and how they utilize the opportunities emerging at the same time.

應林夜話：陳早標師兄的「大學五件事」（ 廣東話）
Night Talk at Ying Lin Tang: Five Most Important Things in University（ Cantonese）

 20 Oct 2021（星期三 WED）
 8:00pm-9:30pm
 應林堂 Ying Lin Tang
 陳早標校友 Alumnus Eric Chan Cho-biu

【活動概要】
陳早標校友闊別宿舍多年，活動當天他將回到充滿回憶的應林堂，與崇基人暢談當年的大學及宿舍回憶，並分享他在累積多年人生經驗後回首，「大學五件事」對他而言應該是什麼？

【Summary】
Alumnus Eric Chan was a resident at Ying Lin Tang during his undergraduate studies in Chung Chi College. He will return to the hostel and chat with Chung Chi people about his memories in CUHK, in particular at Ying Lin Tang. He will also share what he thinks are the “Five Most Important Things in University” looking back from his position now.

參觀經濟日報集團辦公室（ 廣東話）
Hong Kong Economic Times Office Tour （ Cantonese）

 21 Oct 2021（星期四 THU）
11:00am-12:30pm
 經濟日報集團辦公室 Office of Hong Kong Economic Times Holdings Limited
 陳早標校友 Alumnus Eric Chan Cho-biu

【活動概要】
陳早標校友將親自領隊，帶學生參觀經濟日報集團電子平台運作及交流。

【Summary】
Alumnus Eric Chan will lead a tour at the Hong Kong Economic Times Office and introduce the operations of their digital platforms.

客席講座：【從紙媒到多媒體：三十年傳媒人的經驗談／新聞教育】（ 廣東話）
Guest Lecture: 30 Years Through the Evolving Media Environment（ Cantonese）

 21 Oct 2021（星期四 THU）
 3:15pm-4:30pm
 新亞書院樂群館梁雄姬樓地下雲起軒 Yun Chi Hsien, G/F, Staff Student Centre – Leung Hung Kee Building, New Asia College
 陳早標校友 Alumnus Eric Chan Cho-biu

【活動概要】
陳早標師兄將分享在媒體業界三十年的見証，以及傳媒人在數碼時代/後真相時代的應對。

【Summary】
Alumnus Eric Chan will share his experience as a veteran media practitioner for 30 years. He will also address how media industry deals with the digital and post-truth era.

客席講座：【「有品」企業】（  廣東話）
Guest Lecture: Branding with Class （ Cantonese）

 21 Oct 2021（星期四 THU）
 6:00pm-7:30pm
 李兆基樓7號演講廳 LSK LT7
 莊偉茵校友 Alumna Quince Chong Wai-yan

【講座概要】
莊偉茵校友從事企業傳訊多年，並為不同公營及公共事業機構訂立公關政策。莊校友將分享建立大企業品牌心得及能源企業的ESG策略，以及面對錯誤資訊 (Misinformation) 與造假資訊 (Disinformation)的對策。

【Summary】
Alumna Quince Chong has years of experience in corporate communications. She has devised PR strategies for different public institutions and enterprises. She will share her views on branding a corporate and unfold the ESG strategies of an energy enterprise. She will also discuss the countermeasure towards misinformation and disinformation prevailing in recent years.

節目製作Pitching工作坊（  廣東話）
Workshop: Video Program Ideas Pitching（ Cantonese）

 22 Oct 2021（星期五 FRI）
 4:00pm-5:30pm
 人文館313室 NAH313
 魯庭暉校友 Alumnus Lo Ting-fai, Lofai

【活動概要】
同學將事先預備節目構思，並於工作坊現場向魯庭暉校友介紹及推銷。魯校友會即場給予意見及指導。

【Summary】
Students will prepare their program production ideas beforehand and pitch to Alumnus Lofai. Lofai will give his feedback and teach them how to better develop their creativity.

公關個案研究【公關＝拆彈專家？】*（ 廣東話）
Guest Tutorial: PR Case Study（ Cantonese）

 22 Oct 2021（星期五 FRI）
 5:00pm-6:15pm
 康本國際學術園9號演講廳 YIA LT9
 莊偉茵校友 Alumna Quince Chong Wai-yan

【講座概要】
莊偉茵校友將在她在多年來在企業傳訊界及公關界內的所見所聞中挑選案例，包括出色個案或「公關災難」，與同學們討論並一一分析它們成功或失敗的原因。

【Summary】
Alumna Quince Chong will pick some cases from her years in the corporate communications industry and share with students, including outstanding examples and “PR disasters”. She will discuss with students and analyze the reasons behind their success or failure.

客席講座：【ViuTV台長解構Mirror、Error現象及經營電視台的創意心得】 （  廣東話）
“Mirror and Error Phenomenon”: From the Views of ViuTV Commander in Chief and the Creativity underneath TV Channel Operations（ Cantonese）

 22 Oct 2021（星期五 FRI）
 7:00pm-8:30pm
 李兆基樓6號演講廳 LSK LT6
 魯庭暉校友 Alumnus Lo Ting-fai, Lofai

【講座概要】
人氣組合Mirror、Error紅遍香港，支持者的應援陣象於香港前所未見，究竟作為ViuTV台長，魯庭暉校友是怎樣看待這個現象級的偶像風潮？而從廣告創意人到電視台台長，魯校友認為創意與營運現實又如何平衡？

【Summary】
Popular groups Mirror and Error have brought an unprecedented pop culture scene to Hong Kong. How does the mastermind behind this - ViuTV’s Commander in Chief Alumus Lofai - view the phenomenal idol culture? And how does Lofai balance between creativity and operation profitability when he became the general manager of a TV channel?

傑出校友訪問計劃學長計劃
DARP Mentorship Programme

 陳早標校友、莊偉茵校友、魯庭暉校友
Alumnus Eric Chan Cho-biu, Alumna Quince Chong Wai-yan, Alumnus Lo Ting-fai, Lofai

【活動內容】
今年的傑出校友訪問計劃增設全新的學長計劃，三位傑出校友將會為各兩位優秀同學提供為期半年的指導，使其能深入了解行業中的種種挑戰及機遇。三位校友會親自挑選指導人選。（詳情請按此）

【Summary】
DARP introduced a brand new Mentorship Programme this year. Each of the three distinguished alumni will become mentor for two students for six months so that they can provide in-depth knowledge of the industry to the students. The three alumni will select their own mentees. (See details HERE)

閉幕禮暨DARP論壇【媒體與企業在數碼新常態下的發展及出路】（  廣東話 *提供英語即時傳譯）
DARP Forum: “Prospects of Media and Corporate Communication under the New Normal of Digital Era” cum Closing Ceremony（ Cantonese *Simultaneous Interpretation to English available）

 23 Oct 2021（星期六 SAT）
 11:00am-12:45pm
 康本國際學術園1號演講廳 YIA LT1
 陳早標校友、莊偉茵校友、魯庭暉校友
Alumnus Eric Chan Cho-biu, Alumna Quince Chong Wai-yan, Alumnus Lo Ting-fai, Lofai

【活動概要】
在數碼時代下，媒體的界線變得模糊，並且發展出獨特的新常態。DARP論壇將就此訂立題目，包括「紙媒應否被淘汰」、「香港電視如何可在國際發展」、「120年的老牌企業如何與時並進」、及「媒體及傳播界從業者需肩負的社會責任」，邀請學生發表意見與嘉賓對談，做到「反向教導」（Reverse Mentoring）及互相學習的效果。

【Summary】
The definition of media has become vague in the digital era. It has evolved into a new normal that is unseen before. In view of this, DARP forum will raise questions including “Should print media be eliminated?”, “How can Hong Kong television develop internationally?”, “How does a 120 year-old enterprise keep up with times?” and “What are the social responsibilities of media and communications industry?”. Participants will be invited to have a dialogue with the alumni to achieve “Reverse Mentoring” so both parties can learn from each other.